Washington State University – Vet School Postcard Appeal

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TitleVet School Postcard Appeal
InstitutionWashington State University
Submitted ByAnna Wheatley
Development Assistant Director
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2021
Description

Postcard that followed low performing letter.

What makes this unique

It was a way to remedy a mailing mistake (wrong date). We leveraged our annual Giving Day to maximize gifts for this campaign.

Outcome

$30,014 from 53 gifts