|Click the image to the right to download the complete sample|
|Title||Vet School Postcard Appeal|
|Institution||Washington State University|
|Submitted By||Anna Wheatley|
Development Assistant Director
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2021|
Postcard that followed low performing letter.
|What makes this unique|
It was a way to remedy a mailing mistake (wrong date). We leveraged our annual Giving Day to maximize gifts for this campaign.
$30,014 from 53 gifts