Babson College – Phonathon Pledge Reminder Email & Video

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TitlePhonathon Pledge Reminder Email & Video
InstitutionBabson College
Submitted ByGerri Randlett
AVP Alumni Engagement and Giving
CategoryPhonathon Materials
Institution TypeCollege / University
What fiscal year did this effort occur?2021
Description

We started to use video as a follow up to pledges rather than just an email/letter.

What makes this unique

I think the video is a nice add.

Outcome

1. FY21 End of Year Open Pledge Reminder Email with Video Message
a. 33% open rate
b. 15% click rate