Texas State University – Life Membership Program Appeal

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TitleLife Membership Program Appeal
InstitutionTexas State University
Submitted ByKathryn Arnold
Assistant Director, Alumni Engagement
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2020
Description

Life membership program appeal to those who are "almost there" in reaching the cumulative giving threshold for the program. We targeted those who were within $250 remaining from the overall $1,000 needed to join the program. Merge fields customized the remaining amount per constituent

What makes this unique

The Forever Bobcats program is new, after we stopped annual memberships in 2019, so it was an effective "unveiling" of the new opportunity for a group of alumni who were previous donors but not yet life members (so already somewhat engaged). It helped generate excitement in a way we were lacking for some time.

Outcome

We continue to receive responses on the appeal, but overall 1.8% of our mailing list became Forever Bobcats due to the appeal. We saw a large increase in gifts to the priority fund, as well, during that time even if they didn't become Forever Bobcats.