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|Title||Recurring Giving Fall Appeal|
|Submitted By||Rosie Adams|
Annual Giving Coordinator
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2021|
The August Appeal was our first solicitation of the year and solicited funds for our student emergency aid fund appeal. It also highlighted the option of recurring giving.
|What makes this unique|
The August appeal was a new format outside of a traditional A10 kit for us and solicited a fund that was particularly timely and appropriate for the first solicitation of the new FY.
The August appeal brought in 705 donors and $69K.