Washington University in St. Louis – Scholarship Appeal From Student

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TitleScholarship Appeal From Student
InstitutionWashington University in St. Louis
Submitted ByTiffany Trautwein
Associate Director of Advancement Communications
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2021
Description

One-page letter appeal highlighting scholarship recipients from each school and major program.

What makes this unique

This is a very segmented and personalized appeal with dozens of versions. It does pretty well each year, but it's a huge undertaking. It's one of the few opportunities we take to speak with students' voices.

Outcome

NA - will mail in March