|Click the image to the right to download the complete sample|
|Title||Scholarship Appeal From Student|
|Institution||Washington University in St. Louis|
|Submitted By||Tiffany Trautwein|
Associate Director of Advancement Communications
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2021|
One-page letter appeal highlighting scholarship recipients from each school and major program.
|What makes this unique|
This is a very segmented and personalized appeal with dozens of versions. It does pretty well each year, but it's a huge undertaking. It's one of the few opportunities we take to speak with students' voices.
NA - will mail in March