Washington University in St. Louis – Scholarship Appeal From Student
| Click the image to the right to download the complete sample |
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| Title | Scholarship Appeal From Student |
| Institution | Washington University in St. Louis |
| Submitted By | Tiffany Trautwein Associate Director of Advancement Communications |
| Category | Direct Mail Appeals |
| Institution Type | College / University |
| What fiscal year did this effort occur? | 2021 |
| Description | One-page letter appeal highlighting scholarship recipients from each school and major program. |
| What makes this unique | This is a very segmented and personalized appeal with dozens of versions. It does pretty well each year, but it's a huge undertaking. It's one of the few opportunities we take to speak with students' voices. |
| Outcome | NA - will mail in March |