|Click the image to the right to download the complete sample|
|Title||July Customized Renewal Appeal|
|Institution||Washington University in St. Louis|
|Submitted By||Tiffany Trautwein|
Associate Director of Advancement Communications
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2021|
First Annual Fund letter appeal of the fiscal year. Included a personalized letter, premium item buckslip, designed envelope with premium teaser.
|What makes this unique|
Many people see this as their annual renewal since we don't re-solicit once people give in a fiscal year, so it has a good response rate.
16,101 recipients, 12.9% response rate, average gift $68.94