Washington University in St. Louis – July Customized Renewal Appeal

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TitleJuly Customized Renewal Appeal
InstitutionWashington University in St. Louis
Submitted ByTiffany Trautwein
Associate Director of Advancement Communications
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2021

First Annual Fund letter appeal of the fiscal year. Included a personalized letter, premium item buckslip, designed envelope with premium teaser.

What makes this unique

Many people see this as their annual renewal since we don't re-solicit once people give in a fiscal year, so it has a good response rate.


16,101 recipients, 12.9% response rate, average gift $68.94
These numbers are slightly higher than for the same appeal in FY20.