Watkinson School – Teacher Appreciation Giving Day Postcard
| Click the image to the right to download the complete sample |
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| Title | Teacher Appreciation Giving Day Postcard |
| Institution | Watkinson School |
| Submitted By | Kristen Gordon Director of Annual Fund and Alumni Relations |
| Category | Special Campaigns/Challenges |
| Institution Type | Independent School |
| What fiscal year did this effort occur? | 2019 |
| Description | We did a very targeted postcard mailing to 5 different constituencies for our Teacher Appreciation Day of Giving Spring Campaign. We used five different donor quotes and photos to connect with those different sub-groups. |
| What makes this unique | I believe this effort is unique and how personalized we got toward each sub-group. |
| Outcome | Not only did we raise over $60,000 toward our annual fund goal with this mini campaign, we received strong positive feedback on this piece during a typically down month of giving. (April) |