Texas Tech University System – End of Fiscal Year Renewal Mailing
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| Title | End of Fiscal Year Renewal Mailing |
| Institution | Texas Tech University System |
| Submitted By | Daniel Burgner Senior Director, Annual Giving |
| Category | Direct Mail Appeals |
| Institution Type | College / University |
| What fiscal year did this effort occur? | 2018 |
| Description | Appeal letters sent to Texas Tech FY18 LYBUNTS for asking fiscal year end gifts. |
| What makes this unique | This was the first appeal segmented to each college at the end of the fiscal year for Texas Tech. We sent these letters from students at each college. |
| Primary Goal | To retain LYBUNTS. |
| Outcome | Overall performance. 4.34% response rate and $172 average gift with cost to raise a dollar at $0.22. The version of the letter with the best results was the General University letter which had a 5.27% response rate. |