|Click the image to the right to download the complete sample|
|Title||End of Fiscal Year Renewal Mailing|
|Institution||Texas Tech University System|
|Submitted By||Daniel Burgner|
Senior Director, Annual Giving
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2018|
Appeal letters sent to Texas Tech FY18 LYBUNTS for asking fiscal year end gifts.
|What makes this unique|
This was the first appeal segmented to each college at the end of the fiscal year for Texas Tech. We sent these letters from students at each college.
To retain LYBUNTS.
Overall performance. 4.34% response rate and $172 average gift with cost to raise a dollar at $0.22. The version of the letter with the best results was the General University letter which had a 5.27% response rate.