Texas Tech University System – End of Fiscal Year Renewal Mailing

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TitleEnd of Fiscal Year Renewal Mailing
InstitutionTexas Tech University System
Submitted ByDaniel Burgner
Senior Director, Annual Giving
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2018
Description

Appeal letters sent to Texas Tech FY18 LYBUNTS for asking fiscal year end gifts.

What makes this unique

This was the first appeal segmented to each college at the end of the fiscal year for Texas Tech. We sent these letters from students at each college.

Primary Goal

To retain LYBUNTS.

Outcome

Overall performance. 4.34% response rate and $172 average gift with cost to raise a dollar at $0.22. The version of the letter with the best results was the General University letter which had a 5.27% response rate.