|Click the image to the right to download the complete sample|
|Title||Social Media Donor Stewardship GIFs|
|Submitted By||Justin Abraham|
Digital and Media Strategies Manager
|Institution Type||Independent School|
|What fiscal year did this effort occur?||2018|
During our fall annual giving challenge, we sought to steward our donors from several different audiences, including parents, alumni, and students, in a fun and creative manner. We created a collection of 20+ animated, branded GIFs that can be used on Instagram, Snapchat, and in text messages.
|What makes this unique|
Except for man hours, the GIFs were free to create and upload to GIPHY, the main site that hosts the graphics for Instagram and Snapchat. The GIFs were made available to all members of our community and accompanied by a fun instructional video on how to use them. The video starred our Wildcat mascot, informing viewers how to get their “paws” on the GIFs.
Providing an inexpensive, but relevant, fun, and rewarding, stewardship piece to a wide range of community members.
In the week following their release, the GIFs were viewed more than 153,000 times.