Washington & Jefferson College – Leadership Label Appeal
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| Title | Leadership Label Appeal |
| Institution | Washington & Jefferson College |
| Submitted By | Chris Hughes Director of Annual Giving |
| Category | Direct Mail Appeals |
| Institution Type | College / University |
| What fiscal year did this effort occur? | 2017 |
| Description | For W&J's traditional label mailing solicitation in the fall of 2017, we utilized the new leadership giving society brand mark (developed in spring 2017) in all facets of the mailing. |
| What makes this unique | Leadership donors and leadership prospects were treated and messaged as such with a greater, branded emphasis on giving at our leadership annual levels ($1,000+). All gift arrays included an ask for at least $1,000. |
| Primary Goal | The primary goal was increasing total responses and total dollars raised. |
| Outcome | Average gift of approx. $600 for this mailing vs. a combined average gift of approx. $88 for all other segments of our label mailing. |