Washington & Jefferson College – Leadership Label Appeal

Click the image to the right to download the complete sample
TitleLeadership Label Appeal
InstitutionWashington & Jefferson College
Submitted ByChris Hughes
Director of Annual Giving
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2017

For W&J's traditional label mailing solicitation in the fall of 2017, we utilized the new leadership giving society brand mark (developed in spring 2017) in all facets of the mailing.

What makes this unique

Leadership donors and leadership prospects were treated and messaged as such with a greater, branded emphasis on giving at our leadership annual levels ($1,000+). All gift arrays included an ask for at least $1,000.

Primary Goal

The primary goal was increasing total responses and total dollars raised.


Average gift of approx. $600 for this mailing vs. a combined average gift of approx. $88 for all other segments of our label mailing.