Almaden Country Day School – "Close the Gap" Infographic Appeal

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Title"Close the Gap" Infographic Appeal
InstitutionAlmaden Country Day School
Submitted ByJennifer Hull
Development Director
CategoryDirect Mail Appeals
Institution TypeIndependent School
What fiscal year did this effort occur?2018

We asked prospective donors to make up the gap between the actual cost of providing an education to a student and the cost of tuition. Our appeal's suggested gift to "fill the gap" is $1,057 per student.

What makes this unique

We wanted this to be a quick read rather than a longer narrative appeal letter.

Primary Goal

We wanted to encourage leadership parent giving with a suggested gift of over $1,000.