Almaden Country Day School – "Close the Gap" Infographic Appeal
| Click the image to the right to download the complete sample |
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| Title | "Close the Gap" Infographic Appeal |
| Institution | Almaden Country Day School |
| Submitted By | Jennifer Hull Development Director |
| Category | Direct Mail Appeals |
| Institution Type | Independent School |
| What fiscal year did this effort occur? | 2018 |
| Description | We asked prospective donors to make up the gap between the actual cost of providing an education to a student and the cost of tuition. Our appeal's suggested gift to "fill the gap" is $1,057 per student. |
| What makes this unique | We wanted this to be a quick read rather than a longer narrative appeal letter. |
| Primary Goal | We wanted to encourage leadership parent giving with a suggested gift of over $1,000. |
| Outcome | NA |