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Title
"Close the Gap" Infographic Appeal
Institution
Almaden Country Day School
Submitted By
Jennifer Hull Development Director
Category
Direct Mail Appeals
Institution Type
Independent School
What fiscal year did this effort occur?
2018
Description
We asked prospective donors to make up the gap between the actual cost of providing an education to a student and the cost of tuition. Our appeal's suggested gift to "fill the gap" is $1,057 per student.
What makes this unique
We wanted this to be a quick read rather than a longer narrative appeal letter.
Primary Goal
We wanted to encourage leadership parent giving with a suggested gift of over $1,000.