Texas Woman's University – Segmented Appeal
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| Title | Segmented Appeal |
| Institution | Texas Woman's University |
| Submitted By | Adam Hengeveld Annual Giving |
| Category | Direct Mail Appeals |
| Institution Type | College / University |
| What fiscal year did this effort occur? | 2018 |
| Description | This appeal effort was the first ever large-scale mailing on behalf of the 5 colleges. We worked with each college to develop the letter and content and college discretionary and scholarship funds were the primary designations. |
| What makes this unique | It is unique because it was only the 2nd major mailing for a university that was founded in 1901 but has not had ongoing and consistent development and alumni relations. Almost everything we are doing is new to our alumni. |
| Primary Goal | The primary goals were acquisition and reactivation. |
| Outcome | It has raised so far across the 5 versions nearly $28,000 and had an average gift of $98. We would have liked to see it better/higher, but in terms of ROI we had $0.28 as the cost to raise $1. |