Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Campaign Final ReportUniversity of Wisconsin-MilwaukeeLeadership Giving Materials2020
End of Campaign Celebration ScriptUniversity of Wisconsin-MilwaukeeLeadership Giving Materials2020
End of Campaign Video ScriptUniversity of Wisconsin-MilwaukeeLeadership Giving Materials2020
Leadership Annual Donor Appeal PackageUniversity of Wyoming FoundationDirect Mail Appeals2022
Giving Day Impact ReportUniversity of Wyoming FoundationStewardship Communications2022
Giving Day Stewardship InfographicUniversity SchoolStewardship Communications2019
Giving Day ChallengesUrsinus CollegeSpecial Campaigns/Challenges2021
Giving Day Direct Mail Appeal LetterUrsinus CollegeSpecial Campaigns/Challenges2020
Giving Day Videos with CaptionsUrsinus CollegeSpecial Campaigns/Challenges2021
Matching Opportunity Postcard & EmailUSF Foundation, Inc.Direct Mail Appeals2018
Scholarship Drive-In GalaUtah Valley UniversityStewardship Communications2020
"White Coat" Crowdfunding CampaignUTHealthSpecial Campaigns/Challenges2018
Giving Day Funds Internal ReportUTHealth HoustonSpecial Campaigns/Challenges2021
Giving Day Past Donor Direct Mail AppealUTHealth HoustonSpecial Campaigns/Challenges2020
Donor Renewal AppealUVM FoundationDirect Mail Appeals2021
"Faces of Philanthropy" Donor FlyersUW LaCrosse FoundationMisc/Other2018
Anniversary AppealUW-Stevens PointDirect Mail Appeals2021
Appeal Featuring StudentValparaiso UniversityDirect Mail Appeals2020
Appeal Featuring StudentValparaiso UniversityDirect Mail Appeals2020
Giving Tuesday Sock AppealVanderbilt UniversityDirect Mail Appeals2017
 Title Institution Category FY