Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Donor Impact Report Featuring StudentsUniversity of Vermont FoundationStewardship Communications2019
Student Club Competition CampaignUniversity of Vermont FoundationSpecial Campaigns/Challenges2021
Planned Gift Beneficiary AppealUniversity of Vermont FoundationDirect Mail Appeals2021
Leadership Annual Donor WallUniversity of VirginiaLeadership Giving Materials2021
Cancer Center Lapsed Donor AppealUniversity of VirginiaDirect Mail Appeals2021
Giving Day Volunteer InstructionsUniversity of VirginiaVolunteer Materials2021
Leadership Donor President's AppealUniversity of VirginiaLeadership Giving Materials2021
Customized Giving Area E-AppealsUniversity of VirginiaEmail Appeals2019
Consolidated Annual Fund Relaunch AppealUniversity of VirginiaDirect Mail Appeals2019
Giving Day Parent AppealUniversity of VirginiaEmail Appeals2019
Gift ReceiptUniversity of VirginiaStewardship Communications2017
July Early Activation AppealUniversity of VirginiaDirect Mail Appeals2020
Meaningful Call Student FormUniversity of VirginiaPhonathon Materials2021
Reunion Giving Volunteer Training ManualUniversity of VirginiaVolunteer Materials2021
Crowdfunding Email CampaignUniversity of WashingtonEmail Appeals2020
Mask "Give/Get" Premium CampaignUniversity of West FloridaSpecial Campaigns/Challenges2021
First Giving Day Postcard with StickersUniversity of West FloridaDirect Mail Appeals2018
Stewardship MatrixUniversity of West FloridaStewardship Communications2020
Endowment Report Impact InsertUniversity of West FloridaStewardship Communications2021
Graphic Depiction of Funding SourcesUniversity of Wisconsin- River FallsDirect Mail Appeals2019
 Title Institution Category FY