Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

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 Title Institution Category FY
Chapel Renovation Naming AppealUniversity of St. ThomasDirect Mail Appeals2019
Recurring Giving Pint Glass PromotionUniversity of St. ThomasSpecial Campaigns/Challenges2018
White Coat AppealUniversity of Tennessee Health Science CenterDirect Mail Appeals2021
First Time Donor PostcardUniversity of Tennessee, KnoxvilleStewardship Communications2018
Alumni Association Decal AppealUniversity of Texas Medical Branch - GalDirect Mail Appeals2020
Alumni Association AppealUniversity of Texas Medical Branch - GalvestonDirect Mail Appeals2020
Email-Based Digital AdsUniversity of the PacificMisc/Other2021
Giving Day Early Participation AppealUniversity of the PacificDirect Mail Appeals2020
Giving Day VideoUniversity of ToledoMisc/Other2020
Student Engagement SpecialistsUniversity of UtahMisc/Other2020
Giving Day Committee TrainingUniversity of UtahVolunteer Materials2020
Student Philanthropy Education EventUniversity of UtahSpecial Campaigns/Challenges2020
Phonathon Monitoring Sheet TemplateUniversity of UtahPhonathon Materials2019
Phonathon Script & Talking PointsUniversity of UtahPhonathon Materials2018
Student Philanthropy FairUniversity of UtahSpecial Campaigns/Challenges2020
Redesigned Online Giving FormUniversity of UtahMisc/Other2018
Donor Impact Report Featuring StudentsUniversity of Vermont FoundationStewardship Communications2019
Student Club Competition CampaignUniversity of Vermont FoundationSpecial Campaigns/Challenges2021
Planned Gift Beneficiary AppealUniversity of Vermont FoundationDirect Mail Appeals2021
Leadership Annual Donor WallUniversity of VirginiaLeadership Giving Materials2021
 Title Institution Category FY