Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Parent Meeting Request EmailUniversity of OregonLeadership Giving Materials2021
Digital Engagement Task ForceUniversity of OregonMisc/Other2020
Parents Leadership Council BrochureUniversity of OregonVolunteer Materials2021
Young Alumni Leadership Giving LevelsUniversity of PennsylvaniaStewardship Communications2020
Young Alumni Stewardship PlanUniversity of PennsylvaniaStewardship Communications2020
Lapsed Donor Giving History AppealUniversity of PennsylvaniaDirect Mail Appeals2019
Reunion Appeal from Volunteer LeadersUniversity of PennsylvaniaDirect Mail Appeals2021
Law School Phonathon ScriptUniversity of Pennsylvania Law SchoolPhonathon Materials2018
Reunion Volunteer HandbookUniversity of Pennsylvania Law SchoolVolunteer Materials2019
Anniversary Appeal EmailsUniversity of PittsburghEmail Appeals2018
Stewardship Postcard with QR CodeUniversity of PittsburghStewardship Communications2021
Fall LYBUNT AppealUniversity of PittsburghDirect Mail Appeals2021
Segmented Reunion AppealUniversity of Puget SoundDirect Mail Appeals2019
Leadership Donor Quarterly E-NewsletterUniversity of Puget SoundStewardship Communications2020
End of Fiscal Year AppealUniversity of Rhode Island Foundation & Alumni EngagementDirect Mail Appeals2019
Appeal Featuring Rebranded Annual FundUniversity of Rhode Island Foundation & Alumni EngagementDirect Mail Appeals2021
End of Fiscal Year E-AppealUniversity of San DiegoEmail Appeals2020
Giving Day Social Media PostsUniversity of San DiegoSpecial Campaigns/Challenges2021
President's Holiday Message EmailUniversity of San FranciscoEmail Appeals2017
Unit Appeal Featuring StudentUniversity of South Carolina - College of Engineering and ComputingDirect Mail Appeals2018
 Title Institution Category FY