Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
First-time Donor Anniversary MailingUniversity of OklahomaStewardship Communications2018
Donor Impact Infographic PostcardUniversity of OklahomaStewardship Communications2018
Second Ask AppealUniversity of OregonDirect Mail Appeals2019
Fall Past Donor AppealUniversity of OregonDirect Mail Appeals2020
Parent Meeting Request EmailUniversity of OregonLeadership Giving Materials2021
Digital Engagement Task ForceUniversity of OregonMisc/Other2020
Parents Leadership Council BrochureUniversity of OregonVolunteer Materials2021
Young Alumni Leadership Giving LevelsUniversity of PennsylvaniaStewardship Communications2020
Young Alumni Stewardship PlanUniversity of PennsylvaniaStewardship Communications2020
Lapsed Donor Giving History AppealUniversity of PennsylvaniaDirect Mail Appeals2019
Reunion Appeal from Volunteer LeadersUniversity of PennsylvaniaDirect Mail Appeals2021
Law School Phonathon ScriptUniversity of Pennsylvania Law SchoolPhonathon Materials2018
Reunion Volunteer HandbookUniversity of Pennsylvania Law SchoolVolunteer Materials2019
Anniversary Appeal EmailsUniversity of PittsburghEmail Appeals2018
Stewardship Postcard with QR CodeUniversity of PittsburghStewardship Communications2021
Fall LYBUNT AppealUniversity of PittsburghDirect Mail Appeals2021
Segmented Reunion AppealUniversity of Puget SoundDirect Mail Appeals2019
Leadership Donor Quarterly E-NewsletterUniversity of Puget SoundStewardship Communications2020
End of Fiscal Year AppealUniversity of Rhode Island Foundation & Alumni EngagementDirect Mail Appeals2019
Appeal Featuring Rebranded Annual FundUniversity of Rhode Island Foundation & Alumni EngagementDirect Mail Appeals2021
 Title Institution Category FY