Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
COVID-19 Relief Digital AppealUniversity of MissouriEmail Appeals2020
Scholarship Direct Mail AppealUniversity of Missouri - St. LouisDirect Mail Appeals2019
Donor Newsletter Featuring StudentsUniversity of Missouri - St. LouisStewardship Communications2021
Scholarship Fund Article StewardshipUniversity of Missouri - St. LouisStewardship Communications2019
Scholarship Fund AppealUniversity of Missouri - St. LouisDirect Mail Appeals2018
Giving Tuesday Ambassador Recruiting AdUniversity of Missouri-St. LouisVolunteer Materials2018
Recent Donor Scholarship AppealUniversity of Missouri-St. LouisDirect Mail Appeals2021
Giving Tuesday Phonathon ScriptUniversity of Missouri-St. LouisPhonathon Materials2019
First Giving Day Save the Date PostcardUniversity of Mount UnionDirect Mail Appeals2018
Giving Day Save the Date PostcardUniversity of Mount UnionDirect Mail Appeals2020
Employee Giving Campaign BrochureUniversity of Mount UnionMisc/Other2019
Donor Downgrade Appeal LetterUniversity of North CarolinaDirect Mail Appeals2019
Customized LYBUNT & Lapsed Donor AppealUniversity of North Dakota Alumni AssociationDirect Mail Appeals2022
President's Inauguration Year End AppealUniversity of North Dakota Alumni AssociationDirect Mail Appeals2021
Seasonal Donor Thank You PostcardsUniversity of Notre DameStewardship Communications2019
"Gear Up" Fall Sock AppealUniversity of Notre DameDirect Mail Appeals2018
First-time Donor Anniversary MailingUniversity of OklahomaStewardship Communications2018
Donor Impact Infographic PostcardUniversity of OklahomaStewardship Communications2018
Second Ask AppealUniversity of OregonDirect Mail Appeals2019
Fall Past Donor AppealUniversity of OregonDirect Mail Appeals2020
 Title Institution Category FY