Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Senior Gift Campaign Donor Roll EmailUniversity of LynchburgEmail Appeals2018
"Fill the Steins" Crowdfunding PlatformUniversity of Maine FoundationSpecial Campaigns/Challenges2018
Giving Day Past Donor EmailUniversity of MarylandSpecial Campaigns/Challenges2021
Faculty and Staff Community CampaignUniversity of MarylandEmail Appeals2021
Spring Alumni Challenge AppealUniversity of MarylandDirect Mail Appeals2021
Family Resource GuideUniversity of Maryland School of MedicineMisc/Other2021
COVID-19 Response LYBUNT AppealUniversity of Maryland School of MedicineDirect Mail Appeals2020
Student Assistance Fund AppealUniversity of Maryland School of MedicineEmail Appeals2020
Medical Family Annual Fund AppealUniversity of Maryland School of MedicineDirect Mail Appeals2019
Frontline Worker Meal CampaignUniversity of Maryland, BaltimoreSpecial Campaigns/Challenges2020
Gift Anniversary PostcardUniversity of Maryland, Baltimore CountyStewardship Communications2021
End of Fiscal Year Video AppealUniversity of Maryland, Baltimore CountyEmail Appeals2020
Donor Stewardship Premium MailingUniversity of MichiganStewardship Communications2020
Second Ask Phonathon ScriptUniversity of MichiganPhonathon Materials2019
Matching Gift Solicitation EmailsUniversity of Michigan - Ross School of BusinessEmail Appeals2020
Law School Fund 60th Anniversary AppealUniversity of Michigan Law SchoolDirect Mail Appeals2022
Student Emergency Fund CampaignUniversity of Michigan School of InformationSpecial Campaigns/Challenges2020
Mini Stewardship ReportsUniversity of Michigan School of InformationStewardship Communications2020
Virtual Estate Planning WorkshopUniversity of Michigan School of InformationLeadership Giving Materials2021
Alumni Acquisition Phonathon ScriptUniversity of Michigan TelefundPhonathon Materials2018
 Title Institution Category FY