Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Athletics Appeal Featuring StudentUniversity of IdahoDirect Mail Appeals2018
Crowdfunding Project Update EmailsUniversity of IdahoStewardship Communications2018
Mascot Themed Giving DayUniversity of IdahoSpecial Campaigns/Challenges2019
Pennant Appeal Featuring New PresidentUniversity of IdahoDirect Mail Appeals2019
Donor Personas Online Giving Form TestUniversity of IllinoisMisc/Other2021
Alumni Engagement Ad Campaign TestUniversity of IllinoisMisc/Other2018
First Time Donor SurveyUniversity of IllinoisMisc/Other2019
Donor SurveyUniversity of IllinoisStewardship Communications2018
Faculty/Staff Crowdfunding CampaignUniversity of IowaSpecial Campaigns/Challenges2018
Calendar Gift Donor Retention AppealUniversity of IowaDirect Mail Appeals2021
Proposal-Style Leadership AppealUniversity of Iowa Center for AdvancementDirect Mail Appeals2017
Hospital Appeal Featuring Patient StoryUniversity of Iowa Center for AdvancementDirect Mail Appeals2018
Crowdfunding Informational VideoUniversity of Kansas Endowment AssociationSpecial Campaigns/Challenges2021
Finals Kit Parent AppealUniversity of Kansas Endowment AssociationSpecial Campaigns/Challenges2020
Fall Recent Donor Appeal from StudentUniversity of KentuckyDirect Mail Appeals2021
Student Emergency Fund E-AppealUniversity of La VerneEmail Appeals2020
Impact ReportUniversity of LeicesterStewardship Communications2018
Phonathon Pre-Call PostcardUniversity of LeicesterPhonathon Materials2018
Scholarship Fund AppealUniversity of LeicesterDirect Mail Appeals2018
Giving Day PostcardUniversity of LynchburgDirect Mail Appeals2018
 Title Institution Category FY