Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Homecoming Spirit Box Retention AppealUniversity of Central FloridaSpecial Campaigns/Challenges2021
Giving Tuesday Save the Date EmailUniversity of Central FloridaEmail Appeals2021
Social Media Ambassador HandbookUniversity of Central FloridaVolunteer Materials2018
Holiday Second Ask Label AppealUniversity of Central FloridaDirect Mail Appeals2018
Online Ambassador FAQsUniversity of Central FloridaVolunteer Materials2017
Business School Alumni AppealUniversity of ChicagoDirect Mail Appeals2021
Custom Puzzle Incentive CampaignUniversity of ChicagoSpecial Campaigns/Challenges2018
"Last Chance" Loyalty Society AppealUniversity of ChicagoDirect Mail Appeals2020
Reunion Volunteer Opportunities OverviewUniversity of Chicago Booth School of BusinessVolunteer Materials2021
Reunion E-Appeal with Class GoalsUniversity of Chicago Booth School of BusinessEmail Appeals2021
Infographic Self-Mailer Retention AppealUniversity of Cincinnati FoundationDirect Mail Appeals2018
First Giving Day PlanUniversity of Cincinnati FoundationSpecial Campaigns/Challenges2018
Thanksgiving Mailing with Activity SheetUniversity of Cincinnati FoundationStewardship Communications2018
CARES Act Direct Mail AppealUniversity of ColoradoDirect Mail Appeals2021
Giving Tuesday Save the Date EmailUniversity of ConnecticutEmail Appeals2020
Giving Tuesday AppealUniversity of ConnecticutEmail Appeals2020
Anniversary AppealUniversity of DaytonDirect Mail Appeals2017
"Your Gift is the Spark" Fall AppealUniversity of DaytonDirect Mail Appeals2018
Parents Fund AppealUniversity of DelawareDirect Mail Appeals2020
Webcam Cover AppealUniversity of DelawareDirect Mail Appeals2020
 Title Institution Category FY