Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Special Affinity Crowdfunding CampaignUCLASpecial Campaigns/Challenges2018
Giving Tuesday Cause-Focused CampaignUCLASpecial Campaigns/Challenges2017
Leadership Renewal SolicitationUCLA Anderson School of ManagementEmail Appeals2018
Fall Appeal Featuring StudentUCSCDirect Mail Appeals2020
Giving Day Lawn SignsUICMisc/Other2017
Endowment Fund Agreement TemplateUMass - BostonMisc/Other2019
Recent Donor Student Impact AppealUMass AmherstDirect Mail Appeals2022
Fall Appeal Versions TestUMass AmherstDirect Mail Appeals2019
COVID-19 Student Aid Impact WebsiteUMass BostonStewardship Communications2020
Unrestricted Giving Stewardship PieceUMass BostonStewardship Communications2020
Student Support Fund Stewardship PieceUMass BostonStewardship Communications2020
Endowment Fund Impact ReportUMass BostonStewardship Communications2020
Acknowledgements with COVID-19 LanguageUMass BostonStewardship Communications2020
Unit Caller Reference SheetUMDPhonathon Materials2021
"Move-In Mixtape" Email CampaignUNC Chapel HillEmail Appeals2019
Leadership Direct Mail PackageUNC Chapel HillDirect Mail Appeals2021
Pre-Call EmailUNC Chapel HillPhonathon Materials2020
Second Ask AppealUNC Chapel HillDirect Mail Appeals2019
Texting Engagement CampaignUNC CharlotteStewardship Communications2018
"PAC Method" Caller Engagement ToolUNC GreensboroPhonathon Materials2019
 Title Institution Category FY