Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Athletics Donor Stewardship PostcardsTowson UniversityStewardship Communications2020
Giving Day PlanTrine UniversitySpecial Campaigns/Challenges2018
School Values Pin DisplayTrinity HallMisc/Other2019
Spring Investment Report AppealTrinity UniversityDirect Mail Appeals2020
Fall Appeal From University PresidentTrinity UniversityDirect Mail Appeals2021
March to the Top Donor ChallengeTufts UniversityVolunteer Materials2021
Leadership Appeal with Reunion InsertTufts UniversityDirect Mail Appeals2017
Annual Fund Impact ReportTufts UniversityStewardship Communications2017
Dental Alumni Association AppealTufts University School of Dental MedicineDirect Mail Appeals2021
New Parent Soft AppealTulane UniversityDirect Mail Appeals2018
Alumni Appeal Featuring InfographicsTulane UniversityDirect Mail Appeals2018
Leadership Donor Upgrade MailerTulane UniversityLeadership Giving Materials2021
Arts Campaign Public Phase BrochureTyler Junior CollegeLeadership Giving Materials2021
Stewardship Policies ManualU.S. Air Force AcademyStewardship Communications2017
Class Year Participation ChallengeU.S. Merchant Marine Academy Alumni Assoc & FoundationSpecial Campaigns/Challenges2020
Honors College Parent AppealUABDirect Mail Appeals2019
Faculty/Staff AppealUAlbany FundDirect Mail Appeals2017
Athletics Stewardship BrochureUAlbany FundStewardship Communications2017
Fall Alumni AppealUBCDirect Mail Appeals2020
E-Appeal from Indigenous StudentUBCEmail Appeals2021
 Title Institution Category FY