Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Thank You Letter From StudentSwarthmore CollegeStewardship Communications2019
Giving Day Direct Mail AppealSwarthmore CollegeDirect Mail Appeals2019
Giving Day Launch E-AppealSwarthmore CollegeEmail Appeals2019
End of Fiscal Year Leadership LetterSweet Briar CollegeDirect Mail Appeals2020
End of Year Results Email to LeadershipSweet Briar CollegeStewardship Communications2020
Class Customizable Spring AppealSweet Briar CollegeDirect Mail Appeals2021
Young Alumni Leadership Council InfoSyracuse UniversityVolunteer Materials2020
Fall AppealSyracuse UniversityDirect Mail Appeals2021
Giving Day Mailed AppealSyracuse UniversityDirect Mail Appeals2020
DEI-focused Crowdfunding CampaignTemple UniversitySpecial Campaigns/Challenges2022
President's Fall AppealTemple UniversityDirect Mail Appeals2021
Completion Scholarship Fund AppealTemple UniversityDirect Mail Appeals2020
Recurring Giving Fall AppealTemple UniversityDirect Mail Appeals2021
Loyal Donor PackageTennessee Tech UniversityStewardship Communications2021
Donor Impact ReportTennessee Tech UniversityStewardship Communications2021
Donor Impact ReportTennessee Tech UniversityStewardship Communications2021
Giving Day Appeal - Class Ring HoldersTexas A&M International UniversityEmail Appeals2022
Game Day Box for Young Alumni MembersTexas A&M UniversityEmail Appeals2021
Prospective Donor Question GuideTexas A&M University - CommerceLeadership Giving Materials2021
Current Use Scholarship Gift AgreementTexas A&M University - CommerceLeadership Giving Materials2019
 Title Institution Category FY