Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
End of Fiscal Year Leadership LetterSweet Briar CollegeDirect Mail Appeals2020
End of Year Results Email to LeadershipSweet Briar CollegeStewardship Communications2020
Class Customizable Spring AppealSweet Briar CollegeDirect Mail Appeals2021
Young Alumni Leadership Council InfoSyracuse UniversityVolunteer Materials2020
Fall AppealSyracuse UniversityDirect Mail Appeals2021
Giving Day Mailed AppealSyracuse UniversityDirect Mail Appeals2020
DEI-focused Crowdfunding CampaignTemple UniversitySpecial Campaigns/Challenges2022
President's Fall AppealTemple UniversityDirect Mail Appeals2021
Completion Scholarship Fund AppealTemple UniversityDirect Mail Appeals2020
Recurring Giving Fall AppealTemple UniversityDirect Mail Appeals2021
Loyal Donor PackageTennessee Tech UniversityStewardship Communications2021
Donor Impact ReportTennessee Tech UniversityStewardship Communications2021
Donor Impact ReportTennessee Tech UniversityStewardship Communications2021
Giving Day Appeal - Class Ring HoldersTexas A&M International UniversityEmail Appeals2022
Game Day Box for Young Alumni MembersTexas A&M UniversityEmail Appeals2021
Prospective Donor Question GuideTexas A&M University - CommerceLeadership Giving Materials2021
Current Use Scholarship Gift AgreementTexas A&M University - CommerceLeadership Giving Materials2019
Cold Calling ScriptTexas A&M University - CommercePhonathon Materials2018
New Year-themed Appeal PostcardTexas A&M University Corpus ChristiDirect Mail Appeals2020
Student Caller Job FlyerTexas A&M-CommercePhonathon Materials2021
 Title Institution Category FY