Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Vendor E-AppealSt. John's UniversityEmail Appeals2019
Lapsed Donor Bookplate Message AppealSt. Joseph's CollegeDirect Mail Appeals2019
Giving Day Appeal for Student Aid FundsSt. Joseph's CollegeDirect Mail Appeals2020
Giving Day Infographic Save the DateSt. Joseph's College NYDirect Mail Appeals2021
End of Fiscal Year Renewal MailingSt. Joseph's College, NYDirect Mail Appeals2018
Fall Alumni Appeal LetterSt. Joseph's College, NYDirect Mail Appeals2018
Giving Tuesday Matching ChallengeSt. Patrick's Episcopal Day SchoolSpecial Campaigns/Challenges2017
Rival School ChallengeSt. Paul's SchoolSpecial Campaigns/Challenges2018
Spring Past Donor AppealStanfordDirect Mail Appeals2020
Engineering Fund Impact ReportStanford UniversityStewardship Communications2019
Anniversary Appeal to ParentsStanford UniversityDirect Mail Appeals2020
Fall Appeal Featuring StudentStanford University, School of EngineeringDirect Mail Appeals2020
Anniversary AppealStanford University, School of EngineeringDirect Mail Appeals2021
Head of School Running ChallengeStanstead CollegeSpecial Campaigns/Challenges2020
Medical Supply Crowdfunding ChallengeStony Brook UniversitySpecial Campaigns/Challenges2020
End of Fiscal Year Renewal MailingStony Brook UniversityDirect Mail Appeals2018
Anniversary AppealSUNY MorrisvilleDirect Mail Appeals2018
Donor Impact NewsletterSUNY OneontaStewardship Communications2022
Student Emergency Fund Stewardship & AskSUNY Oneonta - College at Oneonta FoundationStewardship Communications2021
30 Under 30 Notable Alumni AnnouncementSUNY Oneonta Alumni AssociationMisc/Other2019
 Title Institution Category FY