Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

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 Title Institution Category FY
Giving Day Infographic Save the DateSt. Joseph's College NYDirect Mail Appeals2021
End of Fiscal Year Renewal MailingSt. Joseph's College, NYDirect Mail Appeals2018
Fall Alumni Appeal LetterSt. Joseph's College, NYDirect Mail Appeals2018
Giving Tuesday Matching ChallengeSt. Patrick's Episcopal Day SchoolSpecial Campaigns/Challenges2017
Rival School ChallengeSt. Paul's SchoolSpecial Campaigns/Challenges2018
Spring Past Donor AppealStanfordDirect Mail Appeals2020
Engineering Fund Impact ReportStanford UniversityStewardship Communications2019
Anniversary Appeal to ParentsStanford UniversityDirect Mail Appeals2020
Fall Appeal Featuring StudentStanford University, School of EngineeringDirect Mail Appeals2020
Anniversary AppealStanford University, School of EngineeringDirect Mail Appeals2021
Head of School Running ChallengeStanstead CollegeSpecial Campaigns/Challenges2020
Medical Supply Crowdfunding ChallengeStony Brook UniversitySpecial Campaigns/Challenges2020
End of Fiscal Year Renewal MailingStony Brook UniversityDirect Mail Appeals2018
Anniversary AppealSUNY MorrisvilleDirect Mail Appeals2018
Donor Impact NewsletterSUNY OneontaStewardship Communications2022
Student Emergency Fund Stewardship & AskSUNY Oneonta - College at Oneonta FoundationStewardship Communications2021
30 Under 30 Notable Alumni AnnouncementSUNY Oneonta Alumni AssociationMisc/Other2019
Thank You Letter From StudentSwarthmore CollegeStewardship Communications2019
Giving Day Direct Mail AppealSwarthmore CollegeDirect Mail Appeals2019
Giving Day Launch E-AppealSwarthmore CollegeEmail Appeals2019
 Title Institution Category FY