Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Leadership Donor Appeal from PeerSaint Mary's University of MinnesotaDirect Mail Appeals2021
Leadership Donor Stewardship NewslettersSaint Mary's University of MinnesotaStewardship Communications2021
Phonathon Rebranding EffortSaint Mary's University of MinnesotaPhonathon Materials2021
Phonathon Caller ContractSaint Mary's University of MinnesotaPhonathon Materials2021
Fundraising Event VideoSaint Viator High SchoolMisc/Other2019
Giving Week MaterialsSalus UniversitySpecial Campaigns/Challenges2020
Engagement Call, Email & Text ScriptsSamford UniversityPhonathon Materials2020
Annual Fund FAQsSan Francisco Day SchoolDirect Mail Appeals2020
Faculty/Staff Lego Brick AppealSan Francisco State UniversityDirect Mail Appeals2018
Summer Program Participants AppealSan Francisco University High SchoolDirect Mail Appeals2020
Parent Brochure-style AppealSan Francisco University High SchoolDirect Mail Appeals2021
Head of School Alumni AppealSandy Spring Friends SchoolDirect Mail Appeals2017
Giving Day Stickers and ButtonsSarah Lawrence CollegeMisc/Other2018
Appeal Series Featuring StudentsScripps ResearchDirect Mail Appeals2021
Gift Proposal TemplateScripps Research InstituteLeadership Giving Materials2019
"Hope" Emergency Student Aid CampaignSDSU FoundationSpecial Campaigns/Challenges2020
Scholarship Appeal Using Affluent ScoresSDSU FoundationDirect Mail Appeals2021
Giving Day Social Ambassador ToolkitSDSU FoundationVolunteer Materials2021
Giving Day Plan and MaterialsSDSU FoundationSpecial Campaigns/Challenges2021
Giving Day Appeal & Volunteer ToolkitSDSU FoundationSpecial Campaigns/Challenges2019
 Title Institution Category FY