Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
#GivingTuesday Alumni Giving Week PlanOakwood SchoolSpecial Campaigns/Challenges2021
Spring Appeal Featuring StudentOberlin College and ConservatoryDirect Mail Appeals2020
Participation Incentive for Giving DayOccidental CollegeEmail Appeals2021
Last Gift Date Anniversary AppealOhio Northern UniversityDirect Mail Appeals2021
50th Reunion Pin and PostcardOhio Northern UniversityStewardship Communications2020
Give Like Gary Appeal CampaignOhio UniversitySpecial Campaigns/Challenges2022
First Giving Day Save the Date PostcardOhio Wesleyan UniversitySpecial Campaigns/Challenges2021
Presidential Anniversary Giving DayOhio Wesleyan UniversitySpecial Campaigns/Challenges2018
Monthly Renewal MailingOhio Wesleyan UniversityDirect Mail Appeals2017
Leadership Donor Buckslip InsertsOhio Wesleyan UniversityLeadership Giving Materials2020
Leadership Donor SolicitationOhio Wesleyan UniversityDirect Mail Appeals2020
Athletics Remote Giving Day CampaignOhio Wesleyan UniversitySpecial Campaigns/Challenges2020
"Superhero" Fall AppealOklahoma City UniversityDirect Mail Appeals2020
Cancer Center AppealOregon Health & Science UniversityDirect Mail Appeals2020
Health Center Grateful Patient AppealOregon Health & Science UniversityDirect Mail Appeals2020
Alumni Association Membership AppealOregon State UniversityEmail Appeals2020
Giving Tuesday Student Hunger AppealOregon State UniversityEmail Appeals2020
Gift ReceiptOregon State UniversityStewardship Communications2017
Parent Fund AppealOregon State University FoundationEmail Appeals2021
Personalized Leadership Segmented AppealOregon State University FoundationDirect Mail Appeals2018
 Title Institution Category FY