Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Flower Seed Stewardship PostcardMarywood UniversityStewardship Communications2021
Fiscal Year End AppealMassachusetts College of Art and DesignDirect Mail Appeals2020
Giving Day PlanMassachusetts College of Art and DesignSpecial Campaigns/Challenges2020
Giving Day Engagement CampaignMassArtSpecial Campaigns/Challenges2020
Fall Appeal Featuring Student ArtMassArtDirect Mail Appeals2021
Student Tuition Shortfall E-AppealMassArtEmail Appeals2021
Scholarship Appeal Featuring StudentMassArtDirect Mail Appeals2022
Mentorship Initiative Invitation EmailMcDaniel CollegeMisc/Other2021
Parent Volunteer Recruitment PamphletMcGill UniversityVolunteer Materials2021
"Spot the Senator" Stewardship GameMcMaster UniversityStewardship Communications2019
"One Donor One Gift" Micro CampaignMcMaster UniversitySpecial Campaigns/Challenges2019
National Philanthropy Day QuizMcMaster UniversityStewardship Communications2017
President's Club Direct Mail AppealMcPherson CollegeLeadership Giving Materials2021
Annual Fund BrochureMercersburg AcademyDirect Mail Appeals2021
Annual Fund Case StatementMercersburg AcademyDirect Mail Appeals2017
Faculty/Staff Recognition DayMercersburg AcademySpecial Campaigns/Challenges2018
Annual Fund Brochure for ParentsMercersburg AcademyDirect Mail Appeals2021
Restricted Fund Alumni ChallengeMeredith CollegeSpecial Campaigns/Challenges2017
Move-In Day Giving ChallengeMiami UniversitySpecial Campaigns/Challenges2019
Reunion Appeal from Alumni AssociationMICDSDirect Mail Appeals2021
 Title Institution Category FY