Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
President's Appeal & Alumni Assoc. InfoMarshall UniversityDirect Mail Appeals2020
Calendar Year End Holiday Card AppealMarshall UniversityDirect Mail Appeals2021
Volunteer Calling & Text ScriptMary Institute and Saint Louis Country Day School (MICDS)Volunteer Materials2021
Facebook Fundraisers GuideMary McDowell Friends SchoolMisc/Other2022
Giving Day Save-the-DateMaryland Institute College of ArtDirect Mail Appeals2018
Challenge Grant AppealMarymount Manhattan CollegeSpecial Campaigns/Challenges2020
Fall Appeal Featuring StudentsMarywood UniversityDirect Mail Appeals2021
Leadership Society Invitation AppealMarywood UniversityDirect Mail Appeals2019
Fall Direct Mail AppealMarywood UniversityDirect Mail Appeals2021
Flower Seed Stewardship PostcardMarywood UniversityStewardship Communications2021
Fiscal Year End AppealMassachusetts College of Art and DesignDirect Mail Appeals2020
Giving Day PlanMassachusetts College of Art and DesignSpecial Campaigns/Challenges2020
Giving Day Engagement CampaignMassArtSpecial Campaigns/Challenges2020
Fall Appeal Featuring Student ArtMassArtDirect Mail Appeals2021
Student Tuition Shortfall E-AppealMassArtEmail Appeals2021
Scholarship Appeal Featuring StudentMassArtDirect Mail Appeals2022
Mentorship Initiative Invitation EmailMcDaniel CollegeMisc/Other2021
Parent Volunteer Recruitment PamphletMcGill UniversityVolunteer Materials2021
"Spot the Senator" Stewardship GameMcMaster UniversityStewardship Communications2019
"One Donor One Gift" Micro CampaignMcMaster UniversitySpecial Campaigns/Challenges2019
 Title Institution Category FY