Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Sustaining Giving Program InsertInterlochen Center for the ArtsDirect Mail Appeals2021
Appeal Featuring StudentIthaca CollegeDirect Mail Appeals2018
"Opening the Door" Scholarship AppealJames Madison UniversityDirect Mail Appeals2018
"Unleashed" Fall AppealJames Madison UniversityDirect Mail Appeals2018
Giving Day Challenge Solicitation AppealJames Madison UniversitySpecial Campaigns/Challenges2021
Young Alumni Volunteer Job DescriptionJames Madison UniversityVolunteer Materials2018
Reunion Ambassador Bio Update FormJames Madison UniversityVolunteer Materials2020
Parents Fund Info FlyerJames Madison UniversityMisc/Other2020
New Parent Checklist AppealJames Madison UniversityDirect Mail Appeals2021
New Alumni Welcome EmailJames Madison UniversityMisc/Other2021
Annual Statement Giving Summary ReceiptJames Madison UniversityStewardship Communications2018
Reunion Ambassador FlyerJames Madison UniversityVolunteer Materials2020
Volunteer Confidentiality AgreementJames Madison UniversityVolunteer Materials2020
First Time Donor Desktop TentJames Madison UniversityStewardship Communications2018
Leadership Donor Tri-Fold AppealJohn Brown UniversityDirect Mail Appeals2021
Alumni Connect-A-Thon MailerJohn Burroughs SchoolStewardship Communications2021
Global Health Crowdfunding CampaignJohns Hopkins UniversitySpecial Campaigns/Challenges2022
June Post-Giving Day CampaignJohns Hopkins UniversitySpecial Campaigns/Challenges2021
"School Is In" Financial Aid E-AppealJohns Hopkins UniversityEmail Appeals2018
"You're About To Change Lives" AppealJohns Hopkins UniversityEmail Appeals2018
 Title Institution Category FY