Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Faculty-themed Spring AppealHerbert Wertheim School of Optometry and Vision ScienceDirect Mail Appeals2021
Donor Impact BrochureHobart and William Smith CollegesStewardship Communications2020
"Wonder Woman" School Head ChallengeHoly Child School at RosemontSpecial Campaigns/Challenges2020
Fall Appeal Featuring StudentsHoly Child School at RosemontDirect Mail Appeals2020
Emergency Financial Aid CampaignHoly Ghost Preparatory SchoolSpecial Campaigns/Challenges2020
Valentine's Day Interactive CampaignHood CollegeSpecial Campaigns/Challenges2021
Leadership Donor Appeal from TrusteeHopkins SchoolDirect Mail Appeals2021
Annual Philanthropy ReportHoward UniversityStewardship Communications2018
Anniversary Current Donor AppealHSHS St. Clare FoundationDirect Mail Appeals2021
New Grad PostcardHumboldt State UniversityMisc/Other2020
End of Calendar Year AppealHumboldt State UniversityDirect Mail Appeals2020
Anniversary Invoice-style AppealHumboldt State UniversityDirect Mail Appeals2021
Appeal Featuring StudentHuron University CollegeDirect Mail Appeals2019
50th Reunion Class AppealIllinois CollegeDirect Mail Appeals2021
Fall Leadership Donor Renewal AppealIllinois State UniversityDirect Mail Appeals2021
Fall Leadership Giving MailerIllinois Wesleyan UniversityDirect Mail Appeals2021
Reunion Save the Date PostcardIllinois Wesleyan UniversityMisc/Other2020
Fall E-appeal with VideoIndian Mountain SchoolEmail Appeals2021
Fund Impact Report EmailINSEADStewardship Communications2020
Calendar Year End AppealInterlochen Center for the ArtsDirect Mail Appeals2021
 Title Institution Category FY