Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Fall Appeal Featuring StudentsHoly Child School at RosemontDirect Mail Appeals2020
Emergency Financial Aid CampaignHoly Ghost Preparatory SchoolSpecial Campaigns/Challenges2020
Valentine's Day Interactive CampaignHood CollegeSpecial Campaigns/Challenges2021
Leadership Donor Appeal from TrusteeHopkins SchoolDirect Mail Appeals2021
Annual Philanthropy ReportHoward UniversityStewardship Communications2018
Anniversary Current Donor AppealHSHS St. Clare FoundationDirect Mail Appeals2021
New Grad PostcardHumboldt State UniversityMisc/Other2020
End of Calendar Year AppealHumboldt State UniversityDirect Mail Appeals2020
Anniversary Invoice-style AppealHumboldt State UniversityDirect Mail Appeals2021
Appeal Featuring StudentHuron University CollegeDirect Mail Appeals2019
50th Reunion Class AppealIllinois CollegeDirect Mail Appeals2021
Fall Leadership Donor Renewal AppealIllinois State UniversityDirect Mail Appeals2021
Fall Leadership Giving MailerIllinois Wesleyan UniversityDirect Mail Appeals2021
Reunion Save the Date PostcardIllinois Wesleyan UniversityMisc/Other2020
Fall E-appeal with VideoIndian Mountain SchoolEmail Appeals2021
Fund Impact Report EmailINSEADStewardship Communications2020
Calendar Year End AppealInterlochen Center for the ArtsDirect Mail Appeals2021
Sustaining Giving Program InsertInterlochen Center for the ArtsDirect Mail Appeals2021
Appeal Featuring StudentIthaca CollegeDirect Mail Appeals2018
"Opening the Door" Scholarship AppealJames Madison UniversityDirect Mail Appeals2018
 Title Institution Category FY