Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Alumni Association Life Member AppealUC IrvineEmail Appeals2021
Fall Appeal LetterUC RiversideDirect Mail Appeals2020
Chinese New Year Event InviteUC San DiegoMisc/Other2021
Chancellor's Calendar Year End AppealUC San DiegoDirect Mail Appeals2020
COVID-19 Response Fund Impact ReportUC San DiegoStewardship Communications2020
Performing Arts Recent Donor AppealUC Santa BarbaraDirect Mail Appeals2021
Recent Donor Student Impact AppealUMass AmherstDirect Mail Appeals2022
Unit Caller Reference SheetUMDPhonathon Materials2021
Leadership Society AppealUNC WilmingtonLeadership Giving Materials2021
Cultural Center AppealUNC WilmingtonSpecial Campaigns/Challenges2021
Global Affairs Division AppealUNC-Chapel HillDirect Mail Appeals2021
Soaring Eagle Sculpture Appeal LetterUND Alumni Association & FoundationDirect Mail Appeals2022
Young Alumni Living Abroad - Zoom Q&AUnion CollegeMisc/Other2022
Fall President's AppealUnion CollegeDirect Mail Appeals2021
New Caller Hiring Interview QuestionsUniv. of San DiegoPhonathon Materials2021
Lapsed & Future Donor Calling ScriptUniv. of San DiegoPhonathon Materials2021
President's Faculty & Staff Gift ReceiptUniversity at BuffaloStewardship Communications2021
Calendar Year End Letter AppealUniversity at BuffaloDirect Mail Appeals2021
Virtual Basketball Game Stewardship DayUniversity at BuffaloStewardship Communications2021
Digital Endowment ReportUniversity at BuffaloStewardship Communications2021
 Title Institution Category FY