Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Student Life E-AppealCornell UniversityEmail Appeals2019
Advice to Students - Young Alumni MailerCornell UniversityDirect Mail Appeals2022
Parent Phonathon Follow-up AppealCrespi Carmelite High SchoolPhonathon Materials2021
"It Takes a Village" AppealCSU Dominguez HillsDirect Mail Appeals2017
Symphony Spring AppealCSU, ChicoDirect Mail Appeals2019
Museum Membership E-appealCSU, ChicoEmail Appeals2021
Museum Thank You E-appealCSU, ChicoEmail Appeals2019
Appeal Letter from new VPCSUSMDirect Mail Appeals2022
Vet School Leadership Proposal AppealCummings School of Veterinary Medicine at Tufts UniversityDirect Mail Appeals2021
End of Calendar Year Reunion AppealD'Youville CollegeDirect Mail Appeals2021
Acquisition Script for Remote CallersDalhousie UniversityPhonathon Materials2021
#GivingTuesday Food Insecurity CampaignDalhousie UniversitySpecial Campaigns/Challenges2021
Giving Day Thank You VideoDavid Eccles School of Business, University of UtahStewardship Communications2021
Recurring Giving MailerDavidson CollegeDirect Mail Appeals2021
Fall Appeal with Student ProfilesDavidson CollegeDirect Mail Appeals2021
Fall Appeal Featuring StudentsDavidson CollegeDirect Mail Appeals2020
DEI & Anti-Racism Challenge CampaignDavidson CollegeSpecial Campaigns/Challenges2020
Appeal and Travel Leave-behindDavidson CollegeDirect Mail Appeals2020
Pre-Visit Gift Officer PostcardsDavidson CollegeLeadership Giving Materials2020
Move-In Alumni Engagement CampaignDavidson CollegeDirect Mail Appeals2020
 Title Institution Category FY