Research

AGN conducts regular surveys of advancement professionals to gain insights into industry trends and best practices. The results highlight many of the important characteristics, priorities and outcomes of today’s annual giving programs. Click on the topics below to learn more.

 

Survey Results: Segmentation – 2023

Published on March 16, 2023  

Survey Results: Gender Pronouns – 2023

Published on March 9, 2023  

Survey Results: Email Appeals – 2023

Published on February 16, 2023  

Survey Results: Venmo for Donations – 2023

Published on February 8, 2023  

Survey Results: Recurring Gifts – 2023

Published on February 2, 2023  

Survey Results: Phone Appeals – 2023

Published on January 24, 2023  

Survey Results: Reunion Giving – 2023

Published on January 17, 2023  

Survey Results: Current Annual Fund Results

Published on January 10, 2023  

Survey Results: Direct Mail Evaluation – 2023

Published on January 10, 2023  

Survey Results: Young Alumni Events – 2022

Published on December 13, 2022  

Survey Results: Athletics Fundraising – 2022

Published on December 6, 2022  

Survey Results: Training Phonathon Callers – 2022

Published on December 1, 2022  

Survey Results: In the Office Work Requirements – 2022

Published on November 29, 2022  

Survey Results: Remote Work Choice – 2022

Published on November 18, 2022  

Survey Results: First-Year Parents – 2022

Published on November 15, 2022  

Survey Results: First-Year Alumni – 2022

Published on November 10, 2022  

Survey Results: Online Ambassadors – 2022

Published on October 25, 2022  

Survey Results: Total Donations Versus Annual Giving – 2022

Published on October 21, 2022  

Survey Results: Alumni Boards – 2022

Published on October 18, 2022  

Survey Results: Alumni Relations & Annual Giving Collaboration – 2022

Published on October 11, 2022  

Survey Results: Head of Annual Giving Titles – 2022

Published on October 4, 2022  

Survey Results: Stewarding New Donors – 2022

Published on September 20, 2022  

Report: 2022 Salary Report

Published on September 15, 2022  

Survey Results: Annual Giving Goal – 2022

Published on August 30, 2022  

Survey Results: Predictive Modeling – 2022

Published on August 30, 2022  

Survey Results: Developing Portfolios – 2022

Published on August 25, 2022  

Survey Results: Digital Ads – 2022

Published on August 16, 2022  

Survey Results: Senior Class Giving – 2022

Published on August 9, 2022  

Survey Results: Fiscal Year 2022 Results

Published on August 8, 2022  

Survey Results: Career Mentors – 2022

Published on July 27, 2022  

Survey Results: Biggest Challenges – 2022

Published on June 29, 2022  

Survey Results: Student Volunteers – 2022

Published on June 2, 2022  

Survey Results: Parent Leadership Giving – 2022

Published on May 26, 2022  

Survey Results: Annual Fund Planning – 2022

Published on May 25, 2022  

Survey Results: First-Year Students – 2022

Published on May 24, 2022  

Survey Results: Evaluating Giving Days – 2022

Published on May 12, 2022  

Survey Results: Giving Day Stewardship 2022

Published on May 10, 2022  

Survey Results: Young Alumni Volunteers 2022

Published on May 3, 2022  

Survey Results: Fiscal Year Status – 2022

Published on April 27, 2022  

Survey Results: Phonathon Fundamentals 2022

Published on April 26, 2022  

Survey Results: Student Events 2022

Published on April 19, 2022  

Survey Results: Parent Volunteers 2022

Published on April 14, 2022  

Survey Results: Faculty & Staff Giving 2022

Published on April 11, 2022  

Survey Results: Current Job Status

Published on April 1, 2022  

Survey Results: Stewardship 2022

Published on March 29, 2022  

Survey Results: Parent Giving 2022

Published on March 22, 2022  

Survey Results: Salary Ranges in Job Descriptions

Published on March 18, 2022  

Survey Results: Volunteer Management 2022

Published on March 15, 2022  

Survey Results: Giving Days 2022

Published on March 8, 2022  

Survey Results: Student Giving 2022

Published on March 1, 2022  

Survey Results: Remote Work Policies – 2022

Published on February 28, 2022  

Survey Results: Giving Day Marketing 2022

Published on February 15, 2022  

Survey Results: Factors in a Career Move

Published on February 9, 2022  

Survey Results: Digital Fundraising 2022

Published on February 1, 2022  

Survey Results: Giving Day Volunteers 2022

Published on January 25, 2022  

Survey Results: Benchmarking for Annual Funds 2022

Published on January 18, 2022  

Survey Results: Gift Clubs and Societies 2022

Published on January 11, 2022  

Survey Results: Recruiting Phonathon Callers 2022

Published on January 6, 2022  

Survey Results: Annual Parent Giving

Published on December 28, 2021  

Survey Results: Fundamentals of Alumni Giving 2021

Published on December 14, 2021  

Survey Results: Annual Giving & Planned Giving Collaboration 2021

Published on December 2, 2021  

Survey Results: Reunion & Class Giving Volunteers 2021

Published on November 16, 2021  

Survey Results: Diversifying Your Donor Pipeline 2021

Published on November 11, 2021  

Survey Results: Upgrading Donors 2021

Published on October 28, 2021  

Survey Results: Texting in Fundraising 2021

Published on October 20, 2021  

Survey Results: Appeal Calendars 2021

Published on October 14, 2021  

Survey Results: Hybrid Events for Alumni & Donors 2021

Published on September 30, 2021  

Survey Results: Gift Acknowledgments 2021

Published on September 16, 2021  

Survey Results: Alumni Participation Rates 2021

Published on September 9, 2021  

Survey Results: Engaging Faculty In Fundraising 2021

Published on August 26, 2021  

Survey Results: Direct Mail Fundraising 2021

Published on August 12, 2021  

Survey Results: Prospect Meetings 2021

Published on August 3, 2021  

Survey Results: Donor-Advised Funds 2021

Published on July 29, 2021  

Survey Results: Incentives in Fundraising 2021

Published on July 22, 2021  

Survey Results: Year-End Review 2021

Published on July 8, 2021  

Survey Results: Fundraising Videos 2021

Published on June 24, 2021  

Survey Results: Ask Amounts 2021

Published on June 17, 2021  

Survey Results: Young Alumni 2021

Published on June 3, 2021  

Survey Results: Lapsed Donors 2021

Published on May 25, 2021  

Survey Results: Stewarding Scholarship Donors 2021

Published on May 18, 2021  

Survey Results: Social Media Data 2021

Published on May 13, 2021  

Survey Results: Annual Fund Planning 2021

Published on May 5, 2021  

Survey Results: Gift Proposals 2021

Published on April 29, 2021  

Survey Results: Annual Giving for Independent Schools 2021

Published on April 27, 2021  

Survey Results: Gamification 2021

Published on April 22, 2021  

Survey Results: Campaign Planning 2021

Published on April 6, 2021  

Survey Results: Phonathons 2021

Published on April 1, 2021  

Survey Results: Athletics Giving 2021

Published on March 25, 2021  

Survey Results: Writing Annual Fund Appeals 2021

Published on March 18, 2021  

Survey Results: Alumni Participation Rates 2021

Published on March 10, 2021  

Survey Results: A/B Testing 2021

Published on March 4, 2021  

Survey Results: Parent Giving 2021

Published on February 24, 2021  

Survey Results: Giving Websites & Donation Forms 2021

Published on February 23, 2021  

Survey Results: Scholarships and Financial Aid 2021

Published on February 11, 2021  

Survey Results: Annual Giving in Comprehensive Campaigns 2021

Published on February 4, 2021  

Survey Results: Direct Mail Appeals 2021

Published on January 27, 2021  

Survey Results: Planned Giving 2021

Published on January 19, 2021  

Report: 10 Great Annual Giving Ideas 2021

Published on January 16, 2021  

Survey Results: Virtual Meetings 2021

Published on January 14, 2021  

Survey Results: Consecutive Giving Societies 2021

Published on January 7, 2021  

Report: Alumni Relations in a Changing World 2020

Published on August 26, 2020  

Report: Frontline Fundraising in a Virtual Environment 2020

Published on July 22, 2020  

Survey Results: Challenges & Gamification 2020

Published on January 1, 2020  

Survey Results: Reunion Gift Campaigns 2020

Published on January 1, 2020  

Survey Results: Phonathon Management 2020

Published on January 1, 2020  

Survey Results: Parent Giving 2020

Published on January 1, 2020  

Survey Results: Matching Gifts 2020

Published on January 1, 2020  

Survey Results: Stewardship 2020

Published on January 1, 2020  

Survey Results: Alumni Giving & Engagement 2020

Published on January 1, 2020  

Survey Results: Writing Appeals 2020

Published on January 1, 2020  

Survey Results: Volunteer Management 2020

Published on January 1, 2020  

Survey Results: Leadership Giving & Frontline Fundraising 2020

Published on January 1, 2020  

Survey Results: Giving Days 2020

Published on January 1, 2020  

Survey Results: Staff Development 2020

Published on January 1, 2020  

Survey Results: Direct Mail 2020

Published on January 1, 2020  

Survey Results: Digital Fundraising 2020

Published on January 1, 2020  

Survey Results: Data Management & Analytics 2020

Published on January 1, 2020  

Survey Results: Annual Fund Planning 2020

Published on January 1, 2020  

Survey Results: Crowdfunding 2020

Published on January 1, 2020  

Survey Results: Challenges & Gamification 2019

Published on January 15, 2019  

Survey Results: Volunteer Management 2019

Published on January 1, 2019  

Survey Results: Stewardship 2019

Published on January 1, 2019  

Survey Results: Data Management & Analytics 2019

Published on January 1, 2019  

Survey Results: Staff Development 2019

Published on January 1, 2019  

Survey Results: Phonathon Management 2019

Published on January 1, 2019  

Survey Results: Parent Giving 2019

Published on January 1, 2019  

Survey Results: Leadership Giving & Frontline Fundraising 2019

Published on January 1, 2019  

Survey Results: Giving Days 2019

Published on January 1, 2019  

Survey Results: Direct Mail 2019

Published on January 1, 2019  

Survey Results: Digital Fundraising 2019

Published on January 1, 2019  

Survey Results: Annual Fund Planning 2019

Published on January 1, 2019  

Survey Results: Alumni Giving & Engagement 2019

Published on January 1, 2019  

Report: 10 Drivers of Success in Annual Giving

Published on April 15, 2018  

Survey Results: Leadership Giving & Frontline Fundraising 2018

Published on January 1, 2018  

Survey Results: Direct Mail 2018

Published on January 1, 2018  

Survey Results: Digital Fundraising 2018

Published on January 1, 2018  

Survey Results: Data Management & Analytics 2018

Published on January 1, 2018  

Survey Results: Crowdfunding 2018

Published on January 1, 2018  

Survey Results: Challenges/Gamification 2018

Published on January 1, 2018  

Survey Results: Athletics Giving 2018

Published on January 1, 2018  

Survey Results: Annual Fund Planning 2018

Published on January 1, 2018  

Survey Results: Alumni Giving & Engagement 2018

Published on January 1, 2018  

Survey Results: Staff Development 2018

Published on January 1, 2018  

Survey Results: Reunion Gift Campaigns 2018

Published on January 1, 2018  

Survey Results: Phonathon Management 2018

Published on January 1, 2018  

Survey Results: Parent Giving 2018

Published on January 1, 2018  

Survey Results: Writing Appeals 2018

Published on January 1, 2018  

Survey Results: Volunteer Management 2018

Published on January 1, 2018  

Survey Results: Student Giving 2018

Published on January 1, 2018  

Survey Results: Stewardship 2018

Published on January 1, 2018  

Survey Results: Writing Appeals 2017

Published on January 1, 2017  

Survey Results: Volunteer Management 2017

Published on January 1, 2017  

Survey Results: Student Giving 2017

Published on January 1, 2017  

Survey Results: Staff Development 2017

Published on January 1, 2017  

Survey Results: Reunion Gift Campaigns 2017

Published on January 1, 2017  

Survey Results: Annual Fund Planning 2017

Published on January 1, 2017  

Survey Results: Alumni Giving & Engagement 2017

Published on January 1, 2017  

Survey Results: Faculty/Staff Giving 2017

Published on January 1, 2017  

Survey Results: Direct Mail 2017

Published on January 1, 2017  

Survey Results: Digital Fundraising 2017

Published on January 1, 2017  

Survey Results: Phonathon Management 2017

Published on January 1, 2017  

Survey Results: Parent Giving 2017

Published on January 1, 2017  

Survey Results: Leadership Giving & Frontline Fundraising 2017

Published on January 1, 2017  

Survey Results: Giving Days 2017

Published on January 1, 2017  

Survey Results: Data Management & Analytics 2017

Published on January 1, 2017  

Survey Results: Challenges and Gamification 2017

Published on January 1, 2017