Articles - AGN

Articles

AGN’s articles feature advice, case studies, and stories from some of the industry’s leading experts and practitioners. Filled with tips and techniques, they offer great ideas to help educational institutions improve their annual giving programs.

Analyzing Donor Coverage Ratios

Published on May 1, 2023

10 Ways to Boost Year-End Giving

Published on April 1, 2023

Rating Donor Capacity and Inclination

Published on March 1, 2023

5 Important Annual Fund Metrics

Published on February 1, 2023

Annual Fund vs Annual Giving

Published on January 1, 2023

Structuring Appeal Letters

Published on December 1, 2022

Hiring the Right People

Published on November 1, 2022

5 Elements of an Annual Fund Plan

Published on October 1, 2022

Measuring Gift Officer Activity

Published on September 1, 2022

Responding to Donor Complaints

Published on August 1, 2022

Starting a New Fiscal Year

Published on July 1, 2022

Soliciting Managed Prospects for Year-End Gifts

Published on June 1, 2022

Soliciting Trustees for Annual Fund Gifts

Published on May 1, 2022

Boosting Phone Contact Rates

Published on April 1, 2022

Identifying Productive Volunteers

Published on March 1, 2022

Introducing First-Year Students to Philanthropy

Published on February 1, 2022

Improving Online Giving Forms

Published on January 1, 2022

Explaining the Importance of Alumni Participation

Published on December 1, 2021

Thanking Donors in Personal Ways

Published on November 1, 2021

Making the Ask

Published on October 1, 2021

Setting Giving Day Goals

Published on September 1, 2021

Securing Meetings with Prospects and Donors

Published on August 1, 2021

Mapping the Life Stages of Alumni Donors

Published on July 1, 2021

Redefining What Counts in Your Annual Fund

Published on June 1, 2021

Tackling the Annual Fund Planning Process

Published on May 1, 2021

Improving Parent Data

Published on April 1, 2021

Preparing for Out-Of-Town Donor Visits

Published on March 1, 2021

Targeting Key Lapsed-Donor Segments

Published on February 1, 2021

Bringing Homecoming to Young Alumni (in a Box)

Published on January 1, 2021

Building a Strong Team

Published on December 1, 2020

Working with Volunteers to Secure Leadership Gifts

Published on November 1, 2020

Benchmarking Annual Fund Results

Published on October 1, 2020

Running a Giving Day on a Budget

Published on September 1, 2020

Listening to Donors

Published on August 1, 2020

Incorporating Incentives Into Appeals

Published on July 1, 2020

Engaging Alumni in Online Communities

Published on June 1, 2020

Stewarding New Donors in Difficult Times

Published on May 1, 2020

Engaging Young Alumni in Meaningful Conversations

Published on April 1, 2020

Empowering Student Callers to Work Remotely

Published on March 1, 2020

Writing Donor Contact Reports

Published on February 1, 2020

Managing Your Annual Fund During a Crisis

Published on January 1, 2020

Selecting Locations for Prospect Meetings

Published on December 15, 2019

Calculating Alumni Engagement Rates

Published on December 1, 2019

Improving Annual Giving & Alumni Relations Collaboration

Published on November 15, 2019

Celebrating Reunion Zero

Published on November 1, 2019

Highlighting Gift Impact

Published on October 15, 2019

Engaging Alumni with Nostalgia

Published on October 1, 2019

Setting High Expectations for Volunteers

Published on September 15, 2019

Promoting Recurring Gifts

Published on September 1, 2019

Planning for Slow Periods in Fundraising Cycles

Published on August 15, 2019

Counting Volunteer Hours in Campaign Achievement

Published on August 1, 2019

Adding an Ask to Stewardship Communications

Published on July 15, 2019

Using Text Messages to Communicate with Donors

Published on July 1, 2019

Using Social Media to Promote Giving

Published on June 15, 2019

Avoiding Analysis Paralysis

Published on June 1, 2019

Showing Young Alumni How to Stay Connected

Published on May 15, 2019

Acquiring New Donors through Crowdfunding

Published on May 1, 2019

Sending Annual Fund Appeals to Major Prospects

Published on April 15, 2019

Preparing for Cold Calls

Published on April 1, 2019

Promoting a Giving Day

Published on March 15, 2019

Segmenting Donor Populations

Published on March 1, 2019

Building Connections Between Students and Donors

Published on February 15, 2019

Increasing Giving by Faculty and Staff

Published on February 1, 2019

Reviewing Appeal Letters

Published on January 15, 2019

Renewing Past Donors

Published on January 1, 2019

Finding the Right Appeal Frequency

Published on December 15, 2018

Stewarding Donors with Simple Holiday Gifts

Published on December 1, 2018

Creating a Job Description for Volunteers

Published on November 15, 2018

Utilizing Social Media as a Donor Research Tool

Published on November 1, 2018

Retaining Student Phonathon Callers

Published on October 15, 2018

Promoting Restricted Gift Designations

Published on October 1, 2018

Using Your Phonathon to Secure Gift Officer Visits

Published on September 15, 2018

Featuring Students in Appeals

Published on September 1, 2018

Renewing Donors on their Gift Anniversary

Published on August 15, 2018

Targeting Donors with Digital Ads

Published on August 1, 2018

Creating a New Donor Welcome Package

Published on July 15, 2018

Asking Donors for a Second Gift

Published on July 1, 2018

Incorporating Texting into Volunteer Outreach

Published on June 15, 2018

Using Video to Personalize Donor Stewardship

Published on June 1, 2018

Making It Easy for Faculty & Staff to Give

Published on May 15, 2018

Uncovering the Hidden Benefits of Crowdfunding

Published on May 1, 2018

Launching a Women’s Giving Circle

Published on April 15, 2018

Creating RFM Scores

Published on April 1, 2018

Annual Giving in a Decentralized Organization

Published on March 15, 2018

Envelope Teasers to Increase Response

Published on March 1, 2018

Lapsed Donor Surveys

Published on February 15, 2018

Soliciting Blended Gifts

Published on February 1, 2018

The Alumni Population Boom

Published on January 15, 2018

Picking a Date for Your Giving Day

Published on January 1, 2018

Mining Social Media Data

Published on December 15, 2017

Can Gifts Be Too Small?

Published on December 1, 2017

Does Your Annual Fund Need a Tune Up?

Published on November 15, 2017

Gamifying Reunion Fundraising

Published on November 1, 2017

Raising Giving Society Levels

Published on October 15, 2017

Renewing Donors Around Tax Cycles

Published on October 1, 2017

Retargeting Donors through Digital Ads

Published on September 15, 2017

The Hal Ripley Society

Published on September 1, 2017

Employing Students as Development Officers

Published on August 15, 2017

Giving Day Selfies

Published on August 1, 2017

Young Alumni “Participate” Events

Published on July 15, 2017

Leadership Gift Proposal Mailing

Published on July 1, 2017

“You Are Perfect” Campaign

Published on June 15, 2017

Building a Student Foundation

Published on June 1, 2017

Cultivating Young Leaders

Published on May 15, 2017

Student “Black Cat Week”

Published on May 1, 2017

“Answer The Phone” Postcard

Published on April 15, 2017

Student Grad Fair Days

Published on April 1, 2017

Young Alumni “March Mayhem” Campaign

Published on March 15, 2017

Insider Access for Gift Society Members

Published on March 1, 2017

Creating Gift Impact Reports

Published on February 15, 2017

Asking Alumni for Advice

Published on February 1, 2017

The Benefits of Recurring Gifts

Published on January 15, 2017

Creating Alumni Engagement Scores

Published on January 1, 2017

“Build The Damn” Recognition Wall

Published on December 15, 2016

Tuition Freedom Day

Published on December 1, 2016

Circled Caller Postcard

Published on November 15, 2016

Creating a Gift Impact Page

Published on November 1, 2016

Optimizing Email Subject Lines

Published on October 15, 2016

12 Steps to Planning a Giving Day

Published on October 1, 2016

Making Sense of Fundraising Results

Published on September 15, 2016

3 Rules for Managing Volunteers

Published on September 1, 2016