Assistant Director of Annual Giving

Posted on 07/26/2023

University of Georgia

Athens, GA

Position Summary: 

This position serves as the annual giving liaison for 3-4 assigned schools, colleges, and units and is responsible for developing and executing unit-specific and central annual giving strategies, providing regular reporting on key performance metrics, and ensuring best practices are utilized in all annual giving initiatives. This position also works closely with annual giving leadership and advancement IT to develop reports to provide performance analysis on annual giving initiatives and drive strategic decision-making. This position serves as a key lead in developing overall annual giving school, college and unit strategy related to central projects (Dawg Day of Giving, Beat Week, etc.) and overall project coordination related to school, college, and unit partnerships.

Knowledge, Skills, Abilities, and/or Competencies: 

  • Self-starter, takes initiative, and can work independently as well as in a team environment
  • Exemplary communications skills (both written and verbal)
  • Organizational skills
  • Demonstrates a commitment to outstanding customer service
  • Advanced computer skills in comparing data and logic
  • Ability to synthesize data and provide recommendations based on a data-analysis
  • New media proficiencies as technology advancements are coupled with phone/digital marketing strategies
  • Experience in training and coaching in phone/digital solicitation fundraising environments
  • Knowledgeable of annual giving best practices
  • Knowledgeable of Word, Excel, database management, and email skills
  • Exhibits behavior that supports the mission, vision, and values of the University of Georgia
  • Communicates and employs interpersonal actions that model high standards of professional, responsible, accountable, and ethical conduct

Additional Division Requirements: 

  • Through open, honest, and respectful communication, all staff, supervisors, and colleagues of the Division of Development & Alumni Relations are expected to interact with fairness, compassion, and decency. All employees will be held accountable for meeting the expectation of promoting a stable, productive, and healthy work environment.
  • Adherence to CASE standards and commonly accepted industry standards relating to fundraising reporting are expected of all fundraisers. All fundraisers will be held accountable for meeting this expectation.


  • Manage a portfolio of 3-4 school, college, and unit annual giving partnerships.
    • Plan and implement multi-channel annual giving strategies for assigned schools, colleges, and unit, including direct mail, email, digital, phone, texting, etc.
    • Coordinate special giving campaigns for assigned schools, colleges, and units.
    • Advise school, college, and unit development staff on annual giving best practices and coordinate school, college, and unit involvement with central annual giving initiatives.
    • Analyze key performance metrics for annual and special giving campaigns and provide reports to school, college, and unit liaisons.
  • Serve as the lead annual giving liaison on the team.
    • Coordinate solicitation efforts among the other annual giving liaisons as needed.
    • Develop and oversee school, college, unit involvement in Dawg Day of Giving, Beat Week, and other university-wide annual giving initiatives.
    • Work with assistant director on developing engagement center text messages and ad hoc emails for schools, colleges, and units.
    • Coordinate and update school, college and unit annual giving priorities and ensure appropriate funds are updated for overarching and specific giving opportunities.
  • Develop data analytics strategy to drive strategic decision-making for the annual giving program.
    • Work with annual giving leadership and advancement IT to develop a set of reports that display key performance metrics for annual giving.
    • Train annual giving staff on how to produce reports and ensure that reports are delivered to school, college and unit partners and Development & Alumni Relations’ leadership in a timely manner on a regular basis.
    • In coordination with the annual giving team, conduct in-depth analyses on annual giving projects and initiatives and provide recommendations to annual giving leadership to inform strategic decisions.
  • Other duties assigned to include, but not limited to:
    • Manage student worker/intern.
    • Respond to donor questions and concerns from phone, email, and direct mail efforts.

Additional Schedule Information: 

8:00 am – 5:00 pm Monday – Friday; Additionally, as institutional priorities and fundraising strategies evolve, work hours may adjust to meet those demands. Must be willing to work evening and weekends, as necessary.


$65,000+ Commensurate with qualifications and experience

EEO Policy Statement: 

The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ([email protected]).

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