Assistant Director, Parent and Family Philanthropy

Posted on 09/12/2022

University of California, Berkeley

Berkeley, CA

About Berkeley:

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley is one of the world’s leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our, our, and

Departmental Overview:

The University Development and Alumni Relations (UDAR) department strengthens Berkeley’s excellence through engagement with alumni, parents, undergraduates and graduate students, and friends of the university, raising public awareness about Berkeley and increasing private philanthropy. UDAR provides overall direction for the campus’s philanthropic advancement strategies and works to strengthen development with campus fundraisers.

Annual Programs is a division of UDAR and is the university’s largest fundraising department, responsible for engaging thousands of alumni, parents, and students as donors and volunteers each year. The goals of this department are to: 1) increase the number of annual donors, 2) significantly raise the amount of discretionary funds for the Chancellor, the deans and program directors, and 3) identify campaign/major donors for the campus. Programs include the Parent and Family Philanthropy program, Pipeline Development, and Direct Response Marketing. The department is made up of 33 employees and raises $13-$15 million in private contributions each year.

The Parent and Family Philanthropy program is designed to raise funds from, and provide meaningful engagement opportunities for, parents and families of undergraduate UC Berkeley students. An increasingly important campus constituency, Berkeley parents contribute over $13M in annual support each year through staff, volunteer, direct mail, and student caller solicitations. In addition, members of the Berkeley parent community support the University as volunteers through the Cal Parents Ambassador program.

The Office of Parent and Family Philanthropy, seeks two energetic and experienced fundraisers to solicit philanthropic gifts from current Cal parents supporting key cross-divisional programs that impact student experience services across the UC Berkeley campus. The Assistant Directors of Development are philanthropic content leaders in areas impacting student experience and success and parent interests and philanthropy.

These positions will help build and realize the full potential of parent fundraising and engagement in the state of California. The Assistant Directors, Parent and Family Philanthropy, will share responsibility for the fundraising endeavors of the office along with one other major gift officer and the Director; these positions report directly to the Director. These roles will involve designing, developing, delivering, and administering fundraising programs to grow our parent philanthropic initiatives in California. These positions will not only identify new donor prospects through researching background information on potential parent-donors but will spend approximately 40-50% of travel time to visit, cultivate and solicit parent-donors. One of these two positions will spend 10% of their time facilitating key philanthropy events.

These positions will be respected team players, part of a six-person staff in Parent and Family Philanthropy, which reports to Annual Programs within UDAR at the campus level.

Application Review Date:

The First Review Date for this job is: September 5, 2022. Job will remain open until filled.


Proactively manage a portfolio of 100-125 individual major gift prospects, who have the capacity to give between $100,000 and $250,000. Make at least 10-12 in-person visits per month plus substantive contacts to advance the donor relationship. Qualify major gift prospects and solicit gifts directly. Ensure that predetermined fundraising goals are met. Uses Prospect Management liaison to actively identify and add/subtract parent-prospects from their portfolio on an ongoing basis.

Specific Responsibilities:

  • Identifies, cultivates, solicits and/or stewards donors.
  • Manages a portfolio of 100-125 major gift prospects who have the capacity to give $100K or more over a four year period.
  • Ensures that predetermined fundraising goals are met and raises funds in the high six figures once established with an appropriate portfolio.
  • Maintains a schedule conducive to occasional overnight travel to qualify, cultivate and solicit parent donors.
  • Coordinates cultivation and solicitation activities as primary manager for numerous parent-prospects with multiple interests across campus. Work collaboratively with other unit fundraisers to create strategies for parent-prospects with unit-specific interests.
  • Participates in short and long-range strategic planning for the Parent and Family Philanthropy Office in collaboration with other staff members and the Director.
  • (Position 1 of 2 only; 10% of role) Recruits, prepares, and supports key parent prospect-volunteers who assist in advancement efforts, such as hosting Welcome Receptions in their home, hosting special regional-based advancement receptions/dinners in their home or club, or facilitating parent-to-parent donor solicitation.

Required Qualifications:

  • Thorough working knowledge and understanding of fundraising and donor relations concepts, principles, techniques, procedures and practices.
  • Thorough written, oral and interpersonal communication skills, including political acumen, to build and maintain effective working relationships at all organizational levels and with outside constituencies.
  • Thorough analytical and critical thinking skills, including skill in creative and effective decision-making and problem identification/avoidance/resolution.
  • Thorough project management skills.
  • Skills to meet or exceed fundraising goals and objectives.
  • Travel and overnight stays are expected as well as some evening and weekend work.


  • Bachelor’s degree and minimum three years’ experience in annual fund or major gift fundraising and/or equivalent training or experience.

Salary & Benefits:

  • This is a full-time (40 hours/week), exempt, monthly paid position, eligible for full UC benefits.
  • The annual salary is $102,000-$109,000, commensurate with experience.
  • For information on the comprehensive benefits package offered by the University visit:

How to Apply:

Please submit your cover letter and resume as a single attachment when applying. Please upload the document in the Resume section, then skip the (optional) Cover Letter upload section.

Diversity Statement:

Please include, as part of your application a brief (1-2 paragraph) statement on your contributions to diversity, equity, inclusion, and belonging in your professional experience.

Advancing diversity, equity, and inclusion are fundamental to our UC Berkeley Principles of Community, which states that “every member of the UC Berkeley community has a role in sustaining a safe, caring, and humane environment in which these values can thrive.”

Conviction History Background:

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Equal Employment Opportunity:

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:

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