Senior Manager, Digital Fundraising

Posted on 10/04/2022

National Public Radio

Washington, D.C.

A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide.

Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at NPR. This means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR.

NPR Development, working together with staff at NPR Member Stations, plays a critical role in supporting NPR’s mission by creating opportunities for philanthropic investment that grows the impact of public service journalism. To grow support from our millions of engaged digital users, we are creating a Digital Fundraising team. This position is a key part of that team.

Our ideal candidate will be a self-starter with a strategic mind. They thrive in fast-paced environments like digital news. They will be collaborative, yet decisive. They will feel comfortable communicating between multiple teams, stakeholders and executives.

This person will manage simultaneous projects, programs, and deliverables efficiently and effectively. They should be passionate about the sustainability of journalism and have an interest in seeking information on the latest innovations and opportunities for NPR.


Essential Duties:

  • Craft data-driven digital fundraising strategies to activate users on NPR Digital platforms 
    • Assist in development ambitious annual goals; meet annual acquisition targets
    • Identity and prioritize fundraising opportunities on digital platforms that acquire new supporters for the NPR Network and NPR Member stations
    • Identify segments at-risk for attrition, support long-term strategies and plans to retain and increase lifetime value of digital supporters
    • Measure, monitor, and optimize performance across multiple channels
    • Present concepts and deliverables to stakeholders and teams across the organization
    • Contract and onboard consultants, vendors, and agencies to optimize results, as needed
  • Manage interdepartmental acquisition campaigns across paid, owned, and earned media.
    • Writes key messages, creative briefs, and technical information for teams to turn into digital fundraising materials; as needed create digital fundraising materials.
    • Set and meet campaign goals, milestones that roll up to meeting annual acquisition goals
    • Drive complex campaigns from kick-off through execution; Manage timelines, approvals, comms, and reports.
    • Lead meetings that drive progress/momentum and foster collaboration across teams
    • Develop effective digital fundraising materials that meets the needs of fundraisers across the NPR Network
    • Manage an annual calendar, prioritizing revenue opportunities across multiple initiatives
    • Identify moments in the news cycle
  • Build trusting relationships with internal and external stakeholders that drive digital fundraising results
    • Collaborate with product owners to identify and deploy new opportunities to increase revenue from audiences on NPR digital platforms
    • Work with product owners to optimize landing pages and donations forms
    • Work with NPR’s Member Partnership team to identify and communicate digital revenue opportunities and plans to Member stations
    • Work with Member station specialists, consultants, vendors, and agencies to optimize results
      • Manage feedback from people with different perspectives
    • Communicate plans and results across teams
  • Cultivate and promote diversity, equity, and inclusion in the workplace
  • Other duties as assigned


Education: Bachelor’s degree or equivalent in work experience preferred)

Work location: This is a remote permitted role. This role is based out of our Washington, D.C. office but the employee may choose to work on a remote basis from a location that NPR approves.

Required SKills: 

  • 6+ years experience in digital marketing and/or digital fundraising
  • Experience in a podcasting, news, and/or non-profit news organization
  • Outstanding collaboration skills with a proven ability to work cross-functionally and gain the respect and support of internal and external clients
  • A keen interest in the fundraising landscape, with knowledge of the latest trends and best practices that drive audience conversion and retention
  • Experience working closely with creative people, teams and freelancers to build campaign assets (video, audio, display, email, social, and emerging platforms)
  • Cultivate and promote diversity, equity, and inclusion in the workplace
  • Cultivate and support an inclusive and equitable workplace culture

Preferred Skills:

  • Hands-on experience working with CRM systems, email and social marketing tools, and analytics tools (Salesforce, Salesforce Marketing Cloud, Social Flow, Google Analytics ideal)
  • Experience with digital marketing automation tools. Bonus: hands-on experience with

NPR is an Equal Opportunity Employer. NPR is committed to being an inclusive workplace that welcomes diverse and unique perspectives, all working toward the same goal – to create a more informed public. Qualified applicants receive consideration for employment without regard to race, color, ethnicity, national origin, ancestry, age, religion, religious belief, sex (including pregnancy, childbirth and related medical conditions, lactation, and reproductive health decisions), sexual orientation, gender, gender identity or expression, transgender status, gender non-conforming status, intersex status, sexual stereotypes, nationality, citizenship status, personal appearance, marital status, family status, family responsibilities, military status, veteran status, mental and physical disability, medical condition, genetic information, genetic characteristics of yourself or a family member, political views and affiliation, unemployment status, protective order status, status as a victim of domestic violence, sexual assault, or stalking, or any other basis prohibited under applicable law.

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