University Development and Alumni Relations (UDAR) is dedicated to soliciting the private funding necessary to support the strategic goals of the University in teaching, learning, and research. The personnel of UDAR work university-wide as well as within individual schools and colleges of the University to discover, motivate, cultivate, solicit, and steward alumni, parents, faculty, and friends for immediate, long-range, and future financial support, through gifts and pledges to the University, for critical operations such as student aid, faculty support, academic and research program development, and facilities and infrastructure. UDAR’s endeavors raise funds for immediate University use and also for the University’s endowment.

The Assistant Director, Digital Marketing plays a critical role in Annual Giving’s mission to impact the world through philanthropic engagement and annual support of the NYU experience. This role is key to the growth of online fundraising and is responsible for Annual Giving digital initiatives, which includes building digital campaigns, complex audience segmentation, and donor engagement through numerous digital platforms. Oversee Rising Violets, NYU’s crowdfunding platform, serve as the operational point person for Marketo, UDAR’s email marketing platform, and is central to the department’s digital strategy for giving day and Giving Tuesday. In addition to the above, the incumbent will also lead the digital tactical execution of Diversity, Equity, Inclusion, Accessibility, and Belonging (DEIAB) fundraising initiatives.

UDAR encourages work-life integration for our employees, therefore this position is eligible for a hybrid work arrangement.

Qualifications: 

Required Education:
Bachelor’s Degree

Required Experience:
3+ years of related experience or equivalent combination of education and experience

Must include experience with digital direct response, marketing, and content management

Preferred Experience:

• 5+ years experience in an academic, non-profit and/or development environment
• Familiarity with fundraising databases such as Advance and Blackbaud is a plus

Required Skills, Knowledge and Abilities:

• Excellent written and verbal communication and interpersonal skills
• Ability to collaborate and interact with various staff partners
• Attention to detail to ensure content and data accuracy
• Highly organized and ability to meet deadlines
• Experience writing and developing content and working with external consultants and vendors
• Highly familiar with web and digital marketing strategies, experience in digital content management systems, project management skills and associated software, Google Analytics and reporting, Adobe Creative Suite, Microsoft Office suite

Preferred Skills, Knowledge and Abilities:

• Digital fundraising knowledge of best practices
• Proven record of increasing revenue through digital channels
• Demonstrated ability to train others in technical aspects of digital tools and platforms
• Must be well versed in quality data collection to ensure adequacy, accuracy and legitimacy of data in NYU systems and be able to strictly follow data privacy and security procedures for data handling and analysis to ensure adherence to legal and institutional standards
• Experience with web design, social media engagement and analytic strategies, In-Design
• Experience in higher education, non-profit, or development environment

Additional Information: