Workshop: Giving Day


Welcome to AGN’s Giving Day workshop! This virtual event will take place online using Zoom and will begin on Thursday, September 15th at 11AM EST. You will be able to access each general session 5 minutes prior to its start time. To join the event, review the information and zoom links on the "Join Sessions" tab.

Giving days are a great way for educational institutions to engage donors and develop a culture of philanthropy on campus. But managing them requires a lot of preparation, coordination, and hard work. Understanding how to plan, implement, and evaluate your efforts will not only lead to better fundraising results, but will help ensure an exciting and meaningful experience for everyone involved.

Participants will have an opportunity to:

  • Learn about the latest trends and most effective techniques for successful giving days
  • Participate in interactive exercises and focused small-group discussions
  • Network with peers to share examples, ideas, and experiences
  • Obtain workshop handouts and other materials
  • And more!

If you need technical or customer support at any time prior to or during the event, please contact our dedicated support representative at 888.407.5064 or [email protected].


Join Sessions

To participate in a live session, please click below on the title of the session you wish to join. When a separate window opens in Zoom, please enter the password listed under the session title. Event audio is available via streaming (through your computer speakers) or you may listen over the phone by calling 929.205.6099 and entering Meeting ID 812 2047 2349. If you have any issues with the audio through your computer, we strongly advise you to dial in using the phone number.

Welcome/Overview of the Day
(Password: GiveDay22)
11:00-11:05 AM Eastern Time

Planning, Preparing, and Marketing Your Event
(Password: GiveDay22)
11:05-11:30AM Eastern Time

Learn how to initiate a planning process and promote your event in a way that gets your donors prepared and excited to participate when the big day comes.

Small Group Discussions
(Password: GiveDay22)
11:30AM-12:30PM Eastern Time

Engage in small-group discussions to talk about issues, share examples, and exchange ideas.



12:30-1:00PM Eastern Time

Executing Your Activities
(Password: GiveDay22)
1:00-1:30PM Eastern Time

Explore ways to keep your team on task and motivated when the big day arrives—while making sure everybody has fun along the way!

Small Group Discussions
(Password: GiveDay22)
1:30-2:30PM Eastern Time

Engage in small-group discussions to talk about issues, share examples, and exchange ideas.


2:30-3:00PM Eastern Time

Following Up After the Event
(Password: GiveDay22)
3:00-3:30PM  Eastern Time

Find out what to do when the day is done, including communicating results, evaluating efforts, and stewarding donors and volunteers.

Small Group Discussions
(Password: GiveDay22)
3:30-4:20PM Eastern Time

Engage in small-group discussions to talk about issues, share examples, and exchange ideas.

Bringing It Together/Wrap-up
(Password: GiveDay22)
4:20-4:30PM Eastern Time

Conclude the day with a summary of lessons learned and opportunities to continue learning.


For more information, please contact us at 888.407.5064 or [email protected]


Gloria Goosby  

Gloria has over 15 years of experience in annual giving and educational fundraising. She currently serves as Director of Annual Giving at Furman University, and has previously led programs at Georgia Southern University. Her other experience includes work with the Southeast Annual Giving Conference Committee and the Statesboro-Bulloch County Chamber of Commerce. She holds a B.S. in Broadcasting from Georgia Southern University.


Mae Parker  

Mae Parker is a leader in annual giving, with particular expertise in alumni engagement and philanthropy. For more than 15 years, she has led annual giving programs at Grinnell College and Earlham College, and is a past Co-Chair for the STAFF organization. Mae received a Certificate in Fundraising Management from The Fund Raising School at Indiana University, and holds a B.A. in Business and Nonprofit Management from Earlham College along with an M.A. in Executive Development for Public Service from Ball State University.


Kellie Sullivan 

With more than a decade of experience in annual giving and educational fundraising, Kellie has led programs at Boston University, The University of Texas, The University of South Carolina, and Wayne State University. She holds a B.S. in Engineering Science from New Jersey Institute of Technology.




Dan Allenby Principal & Founder at Annual Giving Network

Dan is an author, speaker, and consultant who has worked with educational institutions for more than 25 years to improve their fundraising results. An internationally recognized expert on annual giving, he is a CASE Laureate and recipient of the prestigious Crystal Apple Award for Teaching Excellence. His book Ideas for Annual Giving offers designs for helping organizations increase their levels of sustainable philanthropic support.

Dan has led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society. He also served on the faculty for CASE’s Summer Institute in Educational Fundraising and chaired its Senior Annual Giving Professionals Conference and Annual Giving Workshop for five collective terms. He holds a B.A. in History from James Madison University and a M.B.A. from Boston College. Outside of work, Dan enjoys spending time with his family, writing songs, and getting away to the beaches of Cape Cod. His philosophy is that success comes from focusing on what’s right in front of you.

Event Materials

Please click on the links below to access the workshop materials and additional training tools. 

General Materials

For more information, please contact us at 888.407.5064 or [email protected]