Conducting A/B Tests with Christy Moss

Posted on 02/02/2020

AGN Soundbites highlight audio segments from our live training webinars, which offer practical advice from some of the industry’s top advancement professionals.

In this episode, we hear from Christy Moss, the Executive Director of Strategic Engagement at the University of Illinois at Urbana-Champaign, who talks about her experience conducting “tests” and analyzing direct appeals. Christy describes how mistakes at the lettershop inspired her to start testing in the first place, and discusses when it is—or isn’t—a good time to test.

Listen to the audio clip belowor view the full webinar in our Webinar Center, where you’ll find over one hundred other online trainings.


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